Direct response advertising agency Euro RSCG Marketing Services topped the Direct Marketing Association’s annual agency ranking, posting $3.1 billion in annual billings in 2000, a substantial gain over 2.4 billion the year before. Next was DraftWorldwide, with $2.9 billion in billings, an increase over $2.3 billion in 1999.
Coming in third was OgilvyOne Worldwide with $2.9 billion in 2000 billings, up from $2.2 billion in 1999. Rapp Collins Worldwide ranked fourth with $2.2 billion in billings in 2000, an increase over $1.95 billion the year before. Rounding out the top five agencies was Impiric/Wunderman Whose 2000 billings of $1.9 billion were substantially ahead of $1.3 billion in 1999.
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