Euro RSCG Worldwide has launched The Sales Machine, a network of 76 agencies in 40 countries offering consulting as well direct and database marketing, among other interactive disciplines. Headed by CEO Daniel Morel, the new network will be dedicated to branding.
According to RSCG, at launch, The Sales Machine becomes the fifth largest marketing communications agency in the world. While it won’t be officially ranked until 2000, estimates for what it’s 1998 income might have been top $242 million.
Euro RSCG is a unit of the Paris based Havas Advertising Group. Euro RSCG has 176 agencies in 72 countries and serves such clients as Intel Corp., MCI, Philips Electronics, Peugeot, and Louis Vuitton.
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