Advertising agency conglomerate EURO RSCG Worldwide, based in New York, has acquired Argentinean advertising agency Lautrec. Terms were not disclosed.
EURO will merge Lautrec’s operations with its existing Argentinean operations, creating a new structure consisting of two independent companies within the same group. Lautrec EURO RSCG will be the advertising arm, while The Sales Machine will provide marketing services, such as: direct marketing, promotions, database, public relations and merchandising. The joint operation will have a staff of 160 and estimated billings of US $150 million.
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