Estee Marketing Group Inc. has been named to manage the Edmund Scientific Catalog Buyers file. The appointment took effect April 19.
For more than 50 years the catalog has offered an array of microscopes, telescopes, testing devices, special kits and binoculars for the science hobbyist. Most buyers are families with children. Catalogs mail eight times annually.
The file includes 57,205 12-month, 41,197 six-month-, 14,194 three-month and 53,756 13-24 month buyers. The file also includes 12-month and six-month requestors and 12-month Internet buyers. This list was previously managed by Mokrynski & Associates, Hackensack, NJ under the name Science Kit.
Estee Marketing Group is based in New Rochelle, NY.
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