Estée Lauder Hires for New CMO Position

Andrea Robinson

Estée Lauder has named Andrea Robinson as chief marketing officer, a new post.

Robinson will lead global marketing for the skincare, makeup and fragrance brands worldwide. Her position takes effect this spring and she will report to John Demsey, the company’s global brand president.

Most recently, she worked as president of Ralph Lauren Fragrances Worldwide, presiding over the successful launches of Ralph Lauren Romance and Ralph Lauren Romance Men as well as others.

Estée Lauder brands include Estée Lauder, Aramis, Clinique, Prescriptives, Origins, M.A.C, Bobbi Brown, Tommy Hilfiger and others.