Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.
In this role, Taylor is responsible for:
* Repositioning the Acxiom brand:
* Augmenting Acxiom’s creative services and advertising capabilities; and
* Coordinating Acxiom’s market message through its public relations and industry analyst communications functions.
Taylor had led branding and marketing communications at Alltel (which is now part of Verizon), as well as at her own company, Taylor Mack Advertising in Fayetteville, AR. Her firm’s clients included Walmart, Sam’s Club and Tyson Foods.