Epsilon’s New Donor Model Incorporates Amount of Gift

Posted on by Chief Marketer Staff

Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus, an analytics process that augments traditional metrics for determining a donor

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN