Epsilon to Assist TruGreen’s Lead Generation

Posted on by Chief Marketer Staff

TruGreen Companies LLC, a Memphis, TN-based landscaping firm, has hired Epsilon Data Management Inc. to develop a new customer acquisition direct marketing strategy for TruGreen’s ChemLawn lead generation program.

Epsilon will provide various direct marketing services including statistical test design, results analysis and a Web-based mail tracking system.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN