Email Marketers Should Segment Audiences, Send Campaigns During the Evening This Holiday Season
A report titled “Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success” was recently published by Yesmail Interactive.
It highlights many insights and pieces of advice for marketers this holiday season, including a finding that email promotions viewed on mobile devices have driven more than 4 in 10 mobile device owners to make purchases.
Timing
Fifty-one percent of respondents say they will start making holiday purchases in October and November
