Effectiveness in Lead Generation

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As initially covered in Anatomy of a Lead Gen Industry, the business of lead generation can be broken down into three main components: 1) Lead value, i.e. how much is a potential customer worth, 2) Demand – do only a handful of people need it or millions? Do these people have to all get it at the same time, or is the purchase patter spread throughout the years? And, 3) Product Consistency

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