The Musician’s Friend catalog and Internet postal files have been awarded to Edith Roman, effective May 1.
The 12-month buyers file contains half a million names. It costs $90 per thousand.
The catalog is known as the largest musical gear company in the world. Catalog buyers spend an average of $275 on guitars, drums, keyboards and recording equipment.
The buyer’s file has been updated through March, according to the Pearl River, NY, list brokerage and management firm. Newly appended age and income data has been added. Also available are last-one, last-three- and last-six-month buyers.
Usage includes BMG, Earthlink, Citicorp and National Magazine Exchange.
The12-month Internet buyers at postal address list contains 240,000 records. These individuals ordered from www.musiciansfriend.com and gave their postal address for delivery. This file costs $130/M.
There is a special rate for fundraising and publishing offers on both files.
American List Counsel had managed both lists.
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