EDiets.com, Inc. has named Mercury Media its agency of record. The agency is responsible for all aspects of direct response television advertising media buying for eDiets, a nutrition, fitness and weight-loss programs.
EDiets.com began testing multiple creative executions of its new television campaign with Mercury Media in November. New television spots will air on high-profile networks like Hallmark Movie, MSNBC and Discovery Health.
“EDiets.com has a great opportunity to attract new customers through a series of strategic television and online media buys across national media markets,” said Mercury Media VP and director of Client Service Kristi Tropp, in a statement.
Mercury Media will also provide strategic planning, media buying, results tracking and optimization capabilities for eDiets.
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