Blue Martini Software Inc., which develops sales optimization software, will be acquired by private equity firm Multi-Channel Holdings Inc., parent company of Ecometry Corp., for about $54 million.
The transaction is expected to close in the second quarter.
“Our strategy is to distribute Blue Martini’s leading multi-channel solutions across our portfolio of vertically-focused companies, specifically in the areas of retail, manufacturing and distribution,” said Monte Zweben, CEO of San Mateo, CA-based Blue Martini, in a statement.
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