E-mail Service Providers: How to Distinguish the Exceptional from the Standard

Posted on by Chief Marketer Staff

At first glance it may seem as though the e-mail vendor marketplace is developmentally stagnant. E-mail marketing is still generally embraced as the most effective direct digital marketing tactic available, where linear metrics clearly define accountability.

But when one evaluates the service provider landscape with a more watchful eye, the myriad software platforms

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