E-mail List Prices Drop, Databases, Masterfile Prices Up: Worldata

Posted on by Chief Marketer Staff

Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata.

At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up.

Cost-per-lead data, which the Boca Raton, FL-based firm began tracking last quarter, had a slight increase in its pricing, due to jumps in B-to-B leads. Cost-per-lead consumer programs averaged $1.30 per lead, a slight decrease over last quarter, while cost-per-lead B-to-B Programs averaged $4.90 per lead, an increase of 7% over last quarter.

Among the study

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