E! has developed a collection of lifestyle merchandise to support the network’s exotic travel series. The products will begin appearing this month at Spencer Gifts retail stores nationwide.
The line of Wild On merchandise includes apparel, handbags and footwear and barware and targets Spencer’s 18-25-year-old demographic.
The products will be available starting Feb. 26 at www.shop.eonline.com and at Spencer’s 675 retail stores.
A sweepstakes, Wild On Party in Paradise, supports the launch and runs from Feb. 26 through April 15. In-store, online and on-air support.
Wild On takes viewers on visits to various locations worldwide.
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