DraftWorldwide Now Just Draft

Direct marketing agency DraftWorldwide has changed its name to Draft.

Its global network will now be known simply as Draft. “This is a name people inside and outside of the company have used to identify the agency for years,” said a statement.

In March, the Chicago-based agency announced that it was aligning its services with Lowe & Partners Worldwide, a sister company in the Interpublic Group of Companies. The new offering is known as Lowe + Draft.