Direct marketing agency DraftWorldwide has changed its name to Draft.
Its global network will now be known simply as Draft. “This is a name people inside and outside of the company have used to identify the agency for years,” said a statement.
In March, the Chicago-based agency announced that it was aligning its services with Lowe & Partners Worldwide, a sister company in the Interpublic Group of Companies. The new offering is known as Lowe + Draft.
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