Draft has hired David Levin as VP in its Draft Health division, a new post overseeing the agency’s work for Kaiser Permanente.
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| David Levin |
Levin had been VP-account director at Deutsch/New York marshalling campaigns for prescription drugs including Novartis’s Zelnorm and Pfizer’s Zoloft and Zyrtec. He began at Draft in early May.
“He brings substantial knowledge of the industry and healthcare consumer that cuts across both general advertising and the entire marketing mix,” Draft Health senior VP-group account director Sarah Wilcox said of Levin in a statement. “As the healthcare arena undergoes significant shifts and creates new challenges for all marketers, we’ll be leveraging his expertise in consumer marketing and direct to consumer to help Kaiser take advantage of emerging opportunities.”
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