Draft Chicago has named Reed Roussel as VP-director of digital marketing. The new post takes effect immediately.
Roussel’s responsibilities include thought leadership, digital marketing strategies, and technological support. He’s charged with creating customer-focused promotions and micro-sites, promotional search engines and e-mail campaigns, as well as interactive Web sites.
He joins Draft from iLeo, the direct, digital and database marketing resources agency within the Leo Burnett network, where he worked as the director of solution engineering. He has 15 years experience in digital marketing.
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