DoubleClick Upgrades Online Ad Tracking
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by Chief Marketer Staff
DoubleClick Inc. has revamped its reporting system for monitoring online marketing campaign performance to provide an hourly status report, additional data filters and reporting criteria for more in-depth analysis.
The new system features 22 additional metrics for measuring the performance of Web site zones or sub-sections of sites, based on revenue, discounts and other data categories. It can be used for search engine marketing, e-mail and other kinds of online promotions.
DoubleClick also expanded the accessibility of its Internet tracking tool to third-party Web sites for publishers to measure online post-impression and post-click data, regardless of whether the advertisers are DoubleClick’s clients or not.
