The $1.1 billion sale of DoubleClick Inc. to Hellman & Friedman LLC and JMI Equity has been completed.
As previously announced, Kevin Ryan has stepped down as DoubleClick’s CEO to pursue other opportunities. DoubleClick’s techsolutions and data segments will now be operated separately. David Rosenblatt will continue to oversee the company’s ad management, e-mail and performics divisions as CEO of DoubleClick digital advertising and e-mail solutions. Brian Rainey will continue to lead the data segment as the CEO of Abacus.
DoubleClick’s sale was first rumored last spring (Direct Newsline, April 22).
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