Turner Sports and Dodge have reached a sponsorship agreement that makes the automaker the title sponsor of TBS’s college football post-game show, the Dodge Post Game Report.
As part of the deal, Dodge will receive on-air billboards, promotional tune-in mentions and on-air advertising, as well as Dodge signage on the post game set.
Financial terms of the deal were not disclosed.
Returning sponsors for the 2004 college football season include Sony PlayStation, T-Mobile, Home Depot, Kia, Chili’s, the United States Army, Allstate, Pioneer and Levi’s.
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