DNC Registrants Ready to Renew

Posted on by Chief Marketer Staff

The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration period ends next year. But even if the FTC had gone along with a plan requiring people to re-up their numbers, phones wouldn’t exactly be ringing off the hook.

A recent poll by Harris Interactive reported that the FTC has been doing a good job getting the word out. Among the 2,565 adults polled by Harris in October, 71% of those who are registered said they knew about the planned expiration, while only 29% were unaware. Curiously, those in the West and those with postgraduate degrees were less likely to know they needed to renew (33% each).

Overall, 96% of those questioned said they planned to renew. Six percent of registrants claimed they still get as many calls as before they signed up, and 1% said they actually get more calls.

Eighteen percent reported they don’t get any telemarketing calls and 59% noted that they still receive some, but far less than before they registered.

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