PaperDirect has named Direct Media to handle its buyers file. The appointment takes effect June 1 and will be under the supervision of staff at the Walnut Creek, CA office.
The file includes 82,901 12-month buyers and 57,355 12-month inquiries. PaperDirect is a leading cataloger of prepreinted laser design paper, paper templates, brochures, business cards, presentation materials and other desktop publishing merchandise. These business professionals have buying authority for a range of companies. Buyers are age 30 to 55 with incomes of $50,000+.
In a related development Direct Media in Greenwich, CT, has been named to manage the Society For Human Resource Management (SHRM) file. That appointment took effect April 18.
The file consists of a masterfile of 173,000 members and paid subscribers to HR Magazine, the most widely read magazine in the HR industry, Direct Media said.
SHRM is the world’s largest association devoted to human resource management. The society’s mission is both to serve human resource management professionals and to advance the profession.
List selections include paid buyers of HR-related books and products, undergraduate and graduate students of human resources, and certified human resource professionals in specialty fields such as benefits, HR technology, training and development, consulting, compensation, recruitment, and labor relations. Also offered are title, function, company size, geography, business type, membership, gender and more. The cost is $110 per thousand names.
Both the SHRM and PaperDirect files were previously managed by Walter Karl Inc., Pearl River, NY.
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