The Direct Marketing Association has named Marty Edelston, Tim Litle and Ted Spiegel to its Hall of Fame.
They will be formally inducted at The DMA’s Annual Conference & Exhibition this Oct. 15-19 in Atlanta.
From a business in his basement 30 years ago, Edelston built Boardroom Inc. into a multimillion-dollar publishing empire. He is recognized as one of the largest sellers of one-shot mail order books in the country.
As the founder of Litle & Co., Litle was a pioneer in the development of payment processing and e-commerce systems for direct marketers, and played a key role in the creation of what eventually became the U.S. Postal Service’s Carrier Route Presort System.
From 1957 to 1987, Ted Spiegel served in a variety of roles in Spiegel Inc., “the family business.” Starting out as a women’s sportswear buyer and rising to leadership roles in helping change the company’s image from budget-minded chain store-type catalog to one that represented an upscale “department store in print,” according to the DMA.
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