In 2003, direct marketing, marketing service and marketing technology companies announced 429 transactions with a total aggregate value estimated at $39.5 billion, up 47% from $26.9 billion in 2002, according to Petsky Prunier LLC.
The total number of transactions, however, was down 23% from last year, in line with the broader picture for U.S. mergers and acquisitions and indicative of direct marketers being selective in their M&A activity, said the investment bank.
In addition, private equity groups continued to seek direct marketing, marketing service and marketing technology transactions. In 2003, the industry experienced 56 transactions (13% of total deals) that involved private equity groups
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