Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today. With so much energy going toward these in-the-moment needs, it can be easy to lose sight of your future plans, much less any sense of progress toward a mature digital…
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
Web Content Management (WCM) is multi-faceted toolkit for building, managing, delivering, and optimizing digital experiences. This detailed Forrester Wave model assesses the vendors of WCM and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
By: Sitecore Length: 3 pages Type: Web Landing Page Gartner’s 2015 Web Content Management (WCM) report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® advanced to the top position of the Ability to Execute axis among the vendors evaluatated, The Gartner Magic Quadrant for WCM…
As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.
Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.
There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved,…
Their out there, roaming the halls, looking for victims: agency monsters. Watch out for these 12!
The 2016 Top Shops listings are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource for both brands and agencies looking for partners.
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
