MarTech

Driving ROI With Smarter Social Creative and Targeting

December 4, 2015 |  by Beth Negus Viveiros

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

The Best Risk Most Marketers Will Never Take

December 3, 2015 |  by Mark Grilli

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

Run a Marketing Team like LeBron James Plays Basketball

December 3, 2015 |  by Suneet Bhatt

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Why Online Video Autoplay is Killing Viewability

December 3, 2015 |  by Katherine Hays

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

Getting Mobile App Users to Turn on Location Services: 3 Tips

November 23, 2015 |  by David Bairstow

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

Five Ways to Grow Your Video Marketing Program

November 23, 2015 |  by Greg Posten

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

8 Key Marketing Trends for 2016

November 19, 2015 |  by Martin Kogan

Here are eight trends for 2016 to put your money on.

Why Website Personalization Matters

Partner Content

What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.

Commerce, It’s Always Personal: How Context-Driven Content Fuels Sales Growth

Partner Content

Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand. Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results…

7 Lessons From Visionary Context Marketers

Partner Content

Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.