MarTech

On the Horizon: Analytics and Digital will Top Job Skills

April 28, 2016 |  by Patty Odell

The digital skills required by European and U.S. executives are changing fast.

Ad Agencies Makeover Offices to Attract Young Professionals

April 19, 2016 |  by Patty Odell

Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

3 Ways CIOs Can Transform Digital Marketing

April 17, 2016 |  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Real Time Engagement and Cohort Marketing

April 17, 2016 |  by Lou Carricarte

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Bots on Facebook Messenger App Open Opportunities for Brands

April 13, 2016 |  by Patty Odell

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile App Development: Who Can Help?

April 11, 2016 |  by Kevin Jennings

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

What the Internet of Things Means for Today’s CMO

April 6, 2016 |  by Kevin Bishop

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Using Data to Craft Better Email Campaigns

April 4, 2016 |  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

Using Customer Data to Improve Marketing ROI

April 1, 2016 |  by Beth Negus Viveiros

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

A Kraft Brand Marketer’s Year on Sabbatical

March 30, 2016 |  by Patty Odell

Karan Bajaj, a brand director at Kraft Foods, took a year off to go on a spiritual and creative sabbatical.