MarTech

Unilever VP Piyush Jain Talks AXE, Hair and Influencers

April 3, 2017 |  by Patty Odell

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Give Your Landing Pages a Clear Purpose

March 31, 2017 |  by Beth Negus Viveiros

Want more conversions? Make sure your landing pages have a clear, concise call to action.

Need a Cup of Dunkin’ Coffee? Order Ahead with Waze

March 29, 2017 |  by Patty Odell

Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.

Mobile Forward Design: The Next Step After Responsive Design

March 28, 2017 |  by Benjamin S. Sargent

Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

Why Marketers Struggle with Data-Driven Customer Strategies

March 22, 2017 |  by Patty Odell

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

Why B2B Marketers Need AR and VR Solutions

March 21, 2017 |  by Gavin Finn

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook Likes Intercontinental Data—And Lots of It

March 21, 2017 |  by Beth Negus Viveiros

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Gaps Exist in Cross-Channel Customer Engagement: Study

March 21, 2017 |  by Beth Negus Viveiros

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.

Shell Pivots from TV to Social Responsibility Storytelling

March 21, 2017 |  by Patty Odell

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Tito’s, iRobot and Extreme on Taking Websites Global

March 17, 2017 |  by Beth Negus Viveiros

Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.