![Instagram Checkout](https://chiefmarketer.com/wp-content/uploads/2019/03/instagram-checkout-850-160x125.png)
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.
Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.
Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.
Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.