How to Climb the Marketing Ladder from a Woman Who Knows
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.
Consumer Marketing
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?
Crocs Plays on Lovers and Haters to Drive Sales
Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.
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