Consumer Marketing

Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide.

The Entertainment Software Association has filed a lawsuit against the state of Louisiana after the governor signed a new bill that limits the sale of violent video games to minors.

Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry's rapid growth.

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador.

More and more marketers are looking at cinema advertising as a means to tout their products.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline's marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?