Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28.
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.
Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
Santa Monica, CA-based FremantleMedia tapped Julie Uribe as senior VP-development at FremantleMedia North America. She will oversee all
MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice.
Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.
