An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Consumer Marketing
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.
L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
June’s Top 10 Greatest Hits
Check out our Top 10 most widely read articles from June in case you missed them.
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.
Speak Up: How Voice Search is Changing Shopping Behavior
For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.
What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.
Understanding the Buyer’s Journey
Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
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