(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that's the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums.
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.
TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.
Some people view dining at McDonald's as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it's a money making opportunity. We're talking, of course, about the fast food titan's popular Monopoly game. The Marketing Store has worked with McDonald's on the game for the…
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks.
