Consumer Marketing

Fortunate timing

August 1, 2006 |  by Chief Marketer Staff

Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held

Ford, Kellogg Put Fusion Premiums in Cereal Boxes

August 1, 2006 |  by Chief Marketer Staff

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.

NBA Courts Europe with Basket Jam

August 1, 2006 |  by Chief Marketer Staff

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

From Potlucks to Blogs

August 1, 2006 | 

Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac

August 1, 2006

August 1, 2006 |  by Chief Marketer Staff

 

Coke’s New Site Challenges Consumer to Create Bottle Film

July 31, 2006 |  by Chief Marketer Staff

The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, "The Coke Side of Life," and challenges consumers around the world help it become a major content portal.

Newcastle Brown Ale Sweeps Offers Prizes for Him and Her

July 31, 2006 |  by Chief Marketer Staff

It's like the devil on one shoulder and the angel on the other. Newcastle Brown Ale's latest sweepstakes feature one prize "that gets you into trouble and one prize that gets you out of trouble".

Kissables Looks for On-Air Jinglers

July 31, 2006 |  by Chief Marketer Staff

Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.

Time Warner Touts Speed Via TNT Racing Series

July 30, 2006 |  by Chief Marketer Staff

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.

Old Navy Names New Canine Mascot

July 28, 2006 |  by Chief Marketer Staff

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.