Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Consumer Marketing
2023 PRO Awards: Winners and Finalists Announced
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
Four Considerations for Building a Company-Wide AI Guidance Policy
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
Fueling Enhanced Email Intelligence: The Foundation for Effective Data Science and Analytics Initiatives
In our increasingly data-driven world, “knowledge is power” has evolved for businesses into “data is power”. Organizations are utilizing data as a guide for shaping every initiative and decision-making—a foundation that underpins success. And the often-overlooked key piece of data for our modern world is the email address. In this context, email address intelligence provides…
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
- «Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 1312
- Next Page»
