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Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.