Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic
Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
Consumer Marketing
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
Brands on Fire: Impossible Foods
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
How One Food Festival Pivoted to Digital
When it came to converting EEEEEATSCON to a virtual gathering, here's how marketers met the challenge.
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
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