Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
Four new strategies to consider when reallocating budgets during COVID times.
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
How social media monitoring can be used to drive business decisions for brands.
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
