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Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.
A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash."
How a unified product platform can help streamline and enhance omnichannel growth.
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
A photo tour of some of the brand activations at Cannes Lions this year.
How connection, influence and experience deliver outstanding omnichannel marketing.
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
How marketers can prepare for future statutes without starting the compliance process from scratch.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.