10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
Ten tips for creating a killer influencer event.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
How General Motors is making progress with its first-party data strategy.
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Pain points and potential solutions marketers can implement to improve the customer service experience.
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company's first retail innovation incubator.