Marketers’ Most Wanted: Sports Fans
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.
Consumer Marketing
The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
Prudential’s VP Marketing on the Benefits of its In-House Agency
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.
L.L. Bean’s Trek Through Trump Terrain
ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
Small Fish in a Big Pond? Tips to Crush the Competition
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.
PepsiCo Talks About How to be Disruptive
Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves.
The Ingenious New McD’s J-Straw
McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.
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