Steve Randazzo

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  Acquisition

  3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement

  Want to prevent your one-time branding moments from becoming flashes in the pan?
  Try on these three techniques that continuously put your product top of mind.

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  Agencies

  The Mindset of Mouse Ears: How to Boost Event Engagement

  Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.