![Lancome pop-up shop](https://chiefmarketer.com/wp-content/uploads/2017/07/lancome-pop-up-shop-160x125.png)
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
A marketing stunt between Starbucks, Spider-Man and Marvel Entertainment sent a viral video of the promo flying across social media.
Hear from Donate Life America and The Martin Agency on how they got "The World's Biggest Asshole" campaign over the lumps and hurdles and into the marketplace.