Want a Cheetos Meatball? You Better Hurry!
Frito-Lay's The Spotted Cheetah fine-dining restaurant in New York City is serving all things Cheetos with help from celebrity chef Anne Burrell.
Consumer Marketing
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
When did “Vagina” Become a Dirty Word?
A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way.
So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:
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