Big Foot
Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion
Consumer Marketing
The Branded Generation
Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report
Sponsorships Grow Without the Olympics
If there was a year for sponsorship spending to drop, 1997 should have been it. For more than 14 years, the sponsorship category has seen growth of at
The Undefeated
Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures
High Life
FREDERICK, MD - Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.
Coming in next month’s PROMO
Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is
More High-Tech, Still High-Touch
Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the
It’s a Wrap
The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner
Agencies Who’s News
Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing
Association News
A Rose for IMRA Group elects new president. NAPERVILLE, IL - Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive
