On the Road Again
BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang
Consumer Marketing
Enjoying the Moveable Feast
LOS ANGELES - Colby Effler & Partners, Beverly Center's agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot
The Perils of Premeditated Demotion
Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here's one we actually are guilty of: premeditated
The Old College Try
In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little
Wild Lobbies
ATLANTA - Holiday Inn is giving kids and families the world this summer - all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant
Desperately Seeking Creativity
Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru
Singing In Tune
CDnow, the Internet's top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
Dream Team
SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction
Big Foot
Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion
