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Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
How marketers can tap the generative AI tool to improve their businesses.
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Three ways to approach last mile marketing to increase effectiveness.
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
Features from Apple that can actually boost brand engagement rather than hinder it.
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
A recap of this year's Experiential Marketing Summit.
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.